Thoughts on design and craft.
Notes on process, product thinking, and the lessons I pick up along the way.
Your best user research is already in your support inbox
Before you recruit a single participant, mine the thousands of support tickets you’ve already paid for.
AI

Your best user research is already in your support inbox
Before you recruit a single participant, mine the thousands of support tickets you’ve already paid for.
AI

The cheapest feature is the one you never build
Design ROI isn’t always what ships. Sometimes it’s what never gets built.
Design

The cheapest feature is the one you never build
Design ROI isn’t always what ships. Sometimes it’s what never gets built.
Design

Agreed on the fix, not the problem
Teams that align on a solution before a problem often just build the wrong thing faster.
AI

Agreed on the fix, not the problem
Teams that align on a solution before a problem often just build the wrong thing faster.
AI

Are you playing chess or poker?
Most stalled design reviews aren’t about taste. They’re about which game each side thinks it’s playing.
Inspiration

Are you playing chess or poker?
Most stalled design reviews aren’t about taste. They’re about which game each side thinks it’s playing.
Inspiration
